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| SEO - What is it? Why it is so important? |
Search engine optimization is all about making your website derive traffic from search engines.
Once you have your website up and visible, all you need is visitors. Around 95% of traffic to an established website comes from search engines. This traffic comes when a visitor search in a search engine for a particular word/ key phrase. Search engines present him with a set of URLs where he can get information about what he is looking for. The visitor will visit a website where he may likely to get what he is looking at. Thus this search engine traffic to a website is free traffic. But you might have spent money on doing SEO on your website. Moreover the traffic you get is targeted traffic. That is you get visitors who are looking for the same information that is in your website. So they are expected to stay long with you. Usually search engine traffic is a long-term traffic. That is, the search engines do not change the search results too often.
you are required to do some easy, some laborious things to do SEO to your website.
First step is to make your website's existence known to search engines.
The next step involve the better practices of designing a website which search engines will like the most while not neglecting the likes and dislikes of the real visitor.
Then you need to look at external things which will favor your website over others in search engine's eye.
We will discuss all these and much more in next chapters. |
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